level UP APParel
Concept Design
Level Up Apparel is a fresh, bold streetwear brand designed to resonate with a youthful audience. Its clothing line features simple yet sleek designs that showcase individual personality and style. The brand's focus is on minimalist aesthetics, offering versatile pieces that make a statement without overwhelming. With an emphasis on modern street culture, Level Up Apparel aims to empower its wearers to express themselves confidently while staying ahead of trends. The branding is youthful, energetic, and effortlessly cool, appealing to those looking for both comfort and style.
LOGO Design Concept
The original logo design for Level Up Apparel featured the word "LEVEL" arranged to resemble stairs, symbolizing progress and elevation. However, it was later revised to position the word at a slight angle, creating a dynamic and modern look. This angled design adds movement and energy, reinforcing the brand's youthful and forward-thinking vibe while maintaining the original concept of upward progression. The new design enhances the logo's sleek, minimalist appeal, aligning with the brand's stylish, contemporary streetwear identity.
